Why Lead Generation Is Important To Businesses
So when you're on Fiverr and you're selling services, you're competing against all the other people that are selling services, they could be selling graphics, building websites, editing videos, writing content, all kinds of things on this platform with millions of sellers and buyers legion is especially important because you're tying directly to what that customer is trying to drive. If you can show that customer through legion that you're driving them business and getting the phone to ring, they will pay so much more so you can make a lot more money and have a more differentiated service. When you're able to drive leads using facebook through these techniques that we're walking you through what are some of the leads that we can drive. So a lead could be as simple as collecting someone's first name and email, which is the most common. Or you might be driving them trying to collect their phone number if you have a phone team ready to hit them up on call or it could just be as simple as ...
setting them up and chat on Messenger. Increasingly, there's multiple ways you can drive leads. We're gonna teach you how you can drive leads in each of these different fashions for your clients that ties back to their goals of course. But whatever client you're working with, whether it's local enterprise or freelancer because the spend is increasing to online. These people are gonna want leaves because those are people they can message and sell to over and over and over again. So it's an evergreen strategy. So it's super important for pretty much any business moving forward. Be able to know what kind of weed is important to them do they need, what information do they need and then how to obtain it? And the lead is when someone, a potential customer is giving that business some information like Logan mentioned a name or email address, not this giant form with 20 different things and not a credit card where they can purchase something increasingly. The businesses that even typically wouldn't do legion are having an intermediate step to be able to nurture people. So we think about that three phase funnel from awareness to consideration to conversion when we're able to collect their information for the client where they fill out a lead for maybe it's a lead magnet, right? The seven ways on how you can improve your landing page design and people get that for free by putting in their email address that allows the client to be able to continue selling and be able to then sell their services to then be able to get people into the store to then get people to do something else right? It's a building of a relationship over time and when you become an expert at legion, you actually become a funnel expert, you learn how they're different funnels and different kinds of businesses. And if you take an author, speaker coach, they're trying to get booked on more stages, they're trying to promote their book, they're trying to sell consulting, they're trying to sell some kind of package or an online course or whatever it might be. There's an intermediate path that their potential customers have to work through the same thing for auto repair. Let's say one of your clients, they're trying to get people into their service shop to be able to get their muffler replaced or their oil change Logan got his oil changed a few days ago. Right? Understand what those intermediate steps are between someone not being aware of the customer at all. Right. That client at all, that's cold. That's what most people do with advertising. They try to take cold and convert convert it all the way to a sale. But in between increasingly, people are relying upon word of mouth what their friends are doing before they make a decision, definitely. So with this next lesson, we're going to help you understand where the current state of the market is and how it impacts you in terms of driving leads.