Important Personal Note from Instructor Will
Lesson 4 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Important Personal Note from Instructor Will
Lesson 4 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Lesson Info
4. Important Personal Note from Instructor Will
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Lesson Info
Important Personal Note from Instructor Will
So before we get too deep into this course, I want to take a step back and give you some truth look at photography business from sort of, my personal experience. Um, it's not necessarily for the faint of heart. This is not going to happen overnight. This is something that you have to be ready to dedicate some time to. Um, when you start a photography business, when you start any business, you're not only the craft, you're not only the cook, the restaurant, you know, owner, the photographer, the baker, you are the business owner, you're the accountant, you're the advertising, you are everything. So this is going to take a lot of work and a lot of dedication if you want it to be super successful. Um, and not only that, it's going to take consistency and patience. Um, I know a lot of people who have tried to start photography and get going right after school or sort of change careers or do it at the same time as a full job and they just don't have the patience for it. It is going to take ...
time and consistency. You have to keep up with it. You have to keep on your accounting, you have to keep meeting clients, you have to keep on your instagram, you have to keep updating your website. You have to maintain a good idea of what it takes to shoot a wedding for 14 hours a day or deal with clients who bail on you at the last minute and you lose out on two hours of work. It's not for the faint of heart, It definitely takes a lot of work. It takes a lot of patience. So keep that in mind as you begin this, but also keep it in mind to know that you're not, you know, it's not easy and if you fail or you take, you take, you take a moment to get through a certain phase of this, it's okay. Um, it's hard. It is not easy. Um and if you want to be successful, you just got to keep going and keep at it, but know that you got a long road ahead of you, but it's so worth it and it's gonna be so good. So just keep it up. I just wanted to give you that personal note in addition, it is physical. Uh, if you're shooting weddings and events and you're holding that big giant DSLR um, I might give you a tip to think about using mere lys cameras because using those all day will start to really take a toll on your body. Um, you know, running around doing photos is a little bit of a physical act. So make sure to keep that in mind too is a long term sort of idea about what you want to do and what kind of photography you want to be. Um, the big thing to take away is that uh, it is worth everything and with all your blood and sweat, but just remember it's gonna be hard, it's gonna be fun
Class Materials
Bonus Materials with Purchase