On Set - Getting Work in a Competitive Environment
Lesson 26 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
On Set - Getting Work in a Competitive Environment
Lesson 26 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Lesson Info
26. On Set - Getting Work in a Competitive Environment
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Lesson Info
On Set - Getting Work in a Competitive Environment
depending on where you are, you're gonna have other photographers that you're competing with. Um it's not necessarily like very competitive depending on where you live now. I'm based in L. A. So there are tons of photographers. Um The big thing is that your specific to the person you are. So your style is different than anyone else. So you want to play to that my style of shooting along with the way interact with people is gonna what's separating me from other people. Um With head shots and with modeling, it's a really big deal that you can make them feel comfortable. You can have different ways of interacting with your clients. Um And that's kind of what separates you from the base setting. Once you get into it is offering your product, what products are you offering that are different from other people already. My style is different than anyone else. Like anyone else's style is different. There are similarities because headshots are looking for a very specific thing. But what I offer...
when people come and shoot is that I do one bright sort of full light headshot set up in like the typical commercial way. And then because usually the stages I rent I can shut the light out, I have a set up with one single light in the corner where I can block everything out and have a single spotlight. So that creates a different mood dynamic look for people. And that I think is kind of nice that I can offer that real quick and I can set it up and tear it down. It doesn't take too much more time and it kind of helps the diversity in what I'm shooting. One thing that I did was looked at other photographers in my area to see what they were doing. Um And I tried to find a way to, you know, make myself look a little different. Um Again, it's all different with headshots in L. A. With photographers because they do need a specific look. Um But you know, everyone has their own style and price point. So being able to differentiate yourself in price and in style but still maintain the sort of world that they need as far as photography goes is kind of the key. It's a balance and it's really hard to kind of grasp and get ahold of, but practicing and shooting for free is a really good way to start doing that. Something that helps me a lot is being able to conform to what my client needs. Um Today, our model came in with some headshots that she already have which are great and they work well. Um the good thing about actors in Hollywood is that they always need something different, right? For different roles and you have different looks. So based on what she already has, I'm going to tailor my shots to be different. So we're not overlapping with the other photographer. Um And the other shots are wonderful and great and that photographer is really good. Um And these are just gonna be a little different to help her get jobs in the future. Um So being able to sort of adapt and create things that aren't the same as what she already has is really great, especially for your business.
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