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Launch, Market and Monetize a Podcast

Sam Laliberte

Launch, Market and Monetize a Podcast

Sam Laliberte

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Class Description


  • Format your podcast correctly for various styles including solo and interview.
  • Navigate choices around the technical equipment for your show.
  • Edit a full podcast episode by yourself from scratch.
  • Distribute your podcast on platforms like Apple Podcasts and Spotify.
  • Know your way around an RSS Feed.
  • Market your podcast using proven pre-launch and ongoing marketing techniques.
  • Monetize your podcast in a variety of different ways.
  • Plan your shows and create a podcast skeleton for each episode.
  • Attract high-quality guests and prepare for interviews.


As the audience for podcasts continues to grow worldwide, there has never been a better time to position yourself as an expert or dedicated fan of a topic and start a branded podcast. But with all of the options for equipment, themes, software and hosting, where does one begin, especially when you’re on a budget?

This class will cover essential equipment guidelines, tips for booking guests, editing techniques, how to attract sponsors and how to monetize your show with proven expert marketing techniques. If you want to learn all about the lucrative world of podcasting, this class is the perfect place to start.


  • The state of podcasting today, size of the market, audience demand and relevant behavior
  • What factors to consider when deciding on your show format
  • How to pick a genre, timing and topic for your show
  • 5 core tips to mastering technical podcasting equipment
  • Tips and tricks around how to edit your podcast like a pro
  • How to reach a broader audience using professional marketing methods
  • How to choose your podcast artwork to attract your target audience
  • How to organize your episodes with pro planning techniques


  • Freelancers who want to start offering podcast-related services
  • Entrepreneurs who want to learn how to monetize a podcast
  • Anyone wanting to launch a podcast on a budget
  • Podcasters who want to improve on their current frameworks and processes
  • Personal brands wanting to grow their audience
  • All experience levels


Self-Employed digital nomad and host of a renowned podcast series, Sam Laliberte is following her dream of working from her laptop, traveling the world and empowering others to do the same with her top-rated podcasting course.

Class Materials

Bonus Materials with Purchase

Sam's Partnership Proposal
Course Materials (download at start of course)
Related Resource Links

Ratings and Reviews

Armando Cartaya

Big Up's to Sam Laliberte, awesome course. I have been podcasting since 2020 and I took the course to improve my podcast structure along with my marketing skills and for sure it paid off. I learned so much in this course that I have been applying it to my podcast and how I promote the show. I highly recommend this class to anyone who is podcasting or thinking about it. Thank You Sam putting on the right track. Great tip on Instagram, thanks.

Student Work