Action - Find Out If Our Products Have A High RPR
Lesson 25 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Action - Find Out If Our Products Have A High RPR
Lesson 25 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
25. Action - Find Out If Our Products Have A High RPR
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Action - Find Out If Our Products Have A High RPR
in this video, we're gonna be taking a look to see if our products have a high R. P. R. Or revenue per review. Before we move forward in this video. I want to let you know that since filming this original video, we've changed our criteria for revenue per review. And this is to give you more accurate results. This video will show you how to easily find the revenue per review for each of your products. But what you want to be looking for is to make sure that five of the top 15 products have an RPR over $100. And this is the criteria you'll find on your advanced product criteria sheet which you downloaded when you began this course. And this is a measure that tells us about how much we can expect to make in monthly sales for each review that our product has. It is by no means a perfect measure, but it gives us a general idea of how well a product might do to get started. We're going to use the double dog leash as our first example and we're going to open up an internet browser from here. ...
We're going to head to amazon dot com and then type in the double dog leash. Then I'm gonna click on our unicorn smasher plug in. And the two numbers that were interested in are the estimated monthly revenue and the number of reviews I'm gonna take out a calculator and start calculating the R. P. R. S for each of these products. And to calculate this we do the revenue which in this case is 90 700 Divided by the number of reviews which is 536. And for that product the revenue per review is around $18. Which does not pass our criteria of at least $50. For that reason I'm gonna keep looking at other products on the front page. The next one is around $3,000 divided by 52 reviews. And that passes that's over $50 per review. So I'm gonna make a note of that. That's one product that passes so far. Let's look at a few of the others, 40 858 divided by a very close to passing. But in this case it doesn't. I'm gonna look for more products. Next up is 7187 divided by $70. So that's two products on the front page that pass our criteria. And let's see if we can find a third. I'm gonna do 13,770 Divided by 577. And that's per review. So I'll keep looking. If we scroll down, I see one here that looks like it'll pass 3248 Divided by 71. It's close but not quite. Let's keep looking. 12556 Divided by 21. And that product definitely passes way over $50. I'm gonna go back to the criteria sheet and make a note that yes, at least through the products on the first page for the double dog leash, have an RPR over 50. Now let's take a look at the acrylic stapler. I'm going to go back exit and unicorn smasher type in acrylic stapler and I'm gonna click on our unicorn smasher plug in. One thing that sometimes happens with unicorn smasher is since it's a free plug in, it's not the highest quality. And occasionally for products like this, it won't show you all of the information that you might want for whatever reason and that's unfortunate. But we do have two options. One option is we can just skip this criteria for the stapler and say that we didn't have enough data to determine the RPR. And although it's a helpful criteria, we don't really need it. Another option is to use a more professional plug in that can find out this information for us. And one extension that we really like is Jungle Scout Pro. Now, unfortunately it is a paid plug in unlike Unicorn smasher, but it gives us all the information we need and a lot of other really helpful information if you want to learn more about what this plugging can offer you. And if it's worth the extra investment, Check out our videos on the subject in the bonus section of this course. And we also have a link where you can save a little bit of money if you decide it's worth it to get this plug in. Now I'm gonna pull out my calculator and get started. So I know this one is not going to pass, but maybe the next one will $1518 divided by 13. And that's over $100 in our pr so I'm gonna say yes, we have one product that passes. The next one is 600 divided by one review, Which would make that $599 in our pr so that's another that passes our criteria Below that. We have 7,096 divided by 74. And already that's three products that pass our criteria. I'm gonna go back and click Yes. And the acrylic stapler passes our criteria. And next up we're going to take a look at the belly casket. I'm gonna see if we can use unicorn smasher for this. But if not I'll use Jungle Scout if it doesn't come up. And here it's showing the estimated revenue. So we can start calculating the RPR. The First One is 1156, divided by 166. And that's too low. 30 400 divided by 190. That's too low. 30 210 divided by closer but still too low. Now we have 777 divided by 16. And that's very close but not quite. So if I keep looking down here, none of these look like they would pass our test Here. We have 400 divided by two which is 200 revenue per review. So that's one product that passes 175 divided by one is per review. So that's two products that pass. And if we keep scrolling down we see 225 divided by one Which is $225 per review. And that's three products that passed the criteria. I'm gonna jump back to our sheet here and check off. Yes. In this video we determine different products have a high R. P. R. In the next video we're going to see if our products past the keyword test, pause this video now and don't move on until you found out if your products have a high revenue per review.
Class Materials
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Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.