Audience Case Study
You, Amy, have so kindly offered to bring us your wardrobe, pieces of your wardrobe. And we're just gonna do an assessment. So when I met with Amy, we have the advantage of talking to each other before this. And we talked about each of the five steps. So Amy, can you kind of explain what each of these items are?
Sure, so you had asked me to pick out something that I would wear day-to-day, and then something that I really liked, and then also, things that are in my closet that I just never wore. So, I would say day-to-day, I kinda go in like a uniform type of habit. Where I have like a very simple, I wear a lot of black and neutral, so like just a simple top, and then like jeans is very common.
And you said this was your--
This is I kinda--
Think of it as my signature piece. And because it's a jacket, and it's in San Francisco, where it's like I actually wear it a lot more than I thought I would when I purchased it. But this was when I was like on vacation in Paris, a t...
hrift store. I was like kind of on a whim. It's kinda outside, well like very much outside, something I would normally wear, but--
And then these pieces you said were a little similar because you felt like there was no call for them. Like, you like them, but it didn't match. You didn't feel comfortable wearing them. So one of the things we talked about are each of the stages. One of the things we had noted was that you had started out in finance. There's a certain kind of call for different clothing there. You then were traveling, and you became more of a minimalist, so you just used very quiet pieces. But then you felt like you wanted to add more creativity to your items, and this speaks to your creativity. And so one of the things you would like to do is kinda have more of this. So we talked about some of the things you could do. You're entering a creative field. You are doing photography and illustration. And so, we wanted to make sure that her pieces spoke to that. So some of that, the things we talked about was 1. How do you make yourself feel like you're more creative. And it seemed like this kind of piece made you feel energetic. But you didn't want to add too much, where you are buying more than you need. So we looked to the different phases, and we talked about the change phase. We said alright, let's keep the workhorse pieces, the pieces that are more minimal have multi-function, and then let's build this up a little bit with a couple of more creative pieces that work. The other thing we can do is find, make places where you can wear this, so maybe you wear this but you put a little cardigan, a black tights, or maybe like a colored tight, and then some flats. So it feels more appropriate. So again for you, it was making sure that you were buying a little more, but still remaining true to your minimalism. So again keeping the workhorse pieces. The second part was making sure that you added your creativity and that your clothing spoke to that. So that's where we have these details and things like that. The fringe, the sparkle. And then making sure that you add these signature pieces on top of workhorse pieces. And that's going to help you become more of what you want to be, which is really developing your photography and your illus, excuse me, your illustration. And then what we do is we can put that on a calendar. So week by week we can say, okay, Amy, you know this week, I want you to put this on, go to a cocktail party, or a networking event, and I want you to have five illustrations in your portfolio to present. So those are the kinds of things that we can do. So Amy, thank you so much for volunteering your wardrobe.