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Grow Your Audience with Youtube Marketing
Philip Ebiner
Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Get started, set up, and navigate the features of your YouTube channel including the backend of your channel (YouTube Studio).
- Set up high-converting direct and soft sales funnels.
- Master email marketing and subscriber sales funnels.
- Know the ins and outs of Ad Revenue and Promotion funnels.
- Get more views with SEO.
- How to secure subscribers to your channel.
- Add links to your website within your YouTube videos.
- Construct the perfect Call to Action.
- Get more views, attract better fans, and make more sales with internal linking.
- Create advanced YouTube Ads using Google AdWords.
- Understand the basics of video production.
- Create a high-converting channel trailer.
- Verify your channel and get access to advanced features.
ABOUT PHILIP'S CLASS:
While YouTube is known as one of the simplest content platforms for creators to reach a wide audience, there are some fundamental elements that are crucial to understand in order to gain success on the platform.
This class covers everything you need to know about setting up your YouTube channel, navigating the interface, using AdWords to create promotional videos, creating quality content, writing high-converting descriptions, building successful funnels and unlocking and mastering advanced features that will help you to grow your brand.
WHAT YOU WILL LEARN:
- The fundamentals of YouTube marketing
- How to navigate the YouTube interface
- The different types of videos you can make for YouTube
- Why subscribers matter for your YouTube channel
- Quick and easy ways to make compelling YouTube videos
- The basics of creating high-quality video content
- How to export your video with the correct settings for YouTube
- How to create captivating channel art and a killer profile icon
- How to write a compelling channel description and exciting video title
- How to work with featured and recommended channels
- How to add tags and create a thumbnail for your video
- How to add cards and end screens to your video
WHO THIS CLASS IS FOR:
- YouTubers wanting to master advanced features to grow their brand
- Business owners and e-commerce businesses wanting to use YouTube to reach a wide audience
- Digital and content marketers wanting to add YouTube videos to their skillset
- Brand managers wanting to amplify their marketing skills
- Freelancers wanting to add YouTube videos and marketing funnels to their skillset
- Digital nomads looking for work that they can do from anywhere in the world
- Anyone wanting to start a professional career in digital marketing
- Marketing managers and reps looking to elevate their existing skills
- All levels of experience
ABOUT YOUR INSTRUCTOR:
Professional video and class creator, photographer and teacher to 1mil+ students. Phil has 10+ years of professional experience in the world of video & photography. He has created 1000+ videos and award-winning documentaries and works from his home studio near LA.