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Introduction - Get Ready to Edit

Lesson 26 from: From Structure to Style: Master Your Copywriting

Shani Raja

Introduction - Get Ready to Edit

Lesson 26 from: From Structure to Style: Master Your Copywriting

Shani Raja

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Lesson Info

26. Introduction - Get Ready to Edit

Lessons

Class Trailer

Chapter 1: Copywriting Fundamentals

1

Class Introduction - Overview of the Course Content

03:50
2

The Five Aspirations of a Superior Copywriter

05:28
3

The Importance of Defining Your Intention & Audience

06:02
4

The “Secret Sauce” of Good Copywriting

04:29
5

Quiz - Chapter 1

Chapter 2: Simplicity

6

Introduction - The Power of Simplicity

02:06

Lesson Info

Introduction - Get Ready to Edit

now with everything I've taught you about the mindset of a superior writer and the foundational ingredients of exceptional writing. I am confident that you should be able to go ahead and start to make remarkable improvements to your copyrighting and your copy editing. But before we wrap up this adventure in this chapter, I'm going to show you an editing technique that will give you the opportunity to put into practice everything that you've learned so far. Now to follow along with this editing process, I recommend having an unedited piece of nonfiction writing handy to work with ideally it should be an article or a blog post. Although it could be something different like some website copy or the executive summary of a report. Um Say 500 to 1000 words of text written either by you or by someone else. But it shouldn't be in too good a shape. Don't use an article from the Economist for instance because it would be just so good that there'd be hardly any scope for improving it. It should b...

e something at least that could do with enhancing but at the same time not so bad that you can't understand it at all because that would also make editing it impossible. Right? Something in between those two extremes is probably ideal. So when you're ready with your document, let's start editing

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