From Structure to Style: Master Your Copywriting
Shani Raja
Lessons
Chapter 1: Copywriting Fundamentals
1Class Introduction - Overview of the Course Content
03:50 2The Five Aspirations of a Superior Copywriter
05:28 3The Importance of Defining Your Intention & Audience
06:02 4The “Secret Sauce” of Good Copywriting
04:29 5Quiz - Chapter 1
Chapter 2: Simplicity
6Introduction - The Power of Simplicity
02:06Tight Writing - How to Make Your Writing Snappy
05:43 8Tell it Straight - How to Write Plainly & Straightforwardly
03:36 9Don’t Overcomplicate - How to Avoid Unnecessary Complexity
04:59 10Quiz - Chapter 2
Chapter 3: Clarity
11Introduction - The Power of Clarity
01:33 12Nailing Down Your Ideas - How to Fix Fuzzy Ideas In Your Copy
04:07 13Place Words With Care - How to Avoid Misplacing Words
03:49 14Be Specific - How to Avoid Ambiguity, Jargon & Abstract Writing
09:09 15Quiz - Chapter 3
Chapter 4: Elegance
16Introduction - The Power of Elegance
01:57 17Present Elegantly - How to Make Your Writing Look Good
04:10 18Narrative Flow - How to Structure Your Copy Beautifully
04:09 19Musical Writing - How to Give Your Writing Rhythm
05:31 20Quiz - Chapter 4
Chapter 5: Evocativeness
21Introduction - The Power of Evocativeness
02:28 22Add Variety - How to Reduce Monotony in Your Writing
03:10 23Be Bold - How to Steer Clear of Weak Words
03:34 24Create Pictures - How to Make Your Writing Jump Out
06:23 25Quiz - Chapter 5
Chapter 6: Editing With Style
26Introduction - Get Ready to Edit
01:31 27The Quick-Smart Editing System
16:11 28Quiz - Chapter 6
Chapter 7: The Road Ahead: What’s Next?
29How to Nurture Your New Skills
03:06Final Quiz
30Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Make a better impression on clients, win more contracts, and deliver a superior product.
- Improve your blog and business writing skills.
- Spruce up your landing pages and profiles to attract more business.
- Master the basic mindset that an expert copywriter needs to have.
- How to skillfully edit any piece of nonfiction writing using the Quick-Smart system.
- Define your writing intentions and target your specific audience.
- Write with rhythm and clarity without resorting to ambiguity and jargon.
- Add variety and reduce monotony in your writing.
ABOUT SHANI'S CLASS:
In this class, ex-Wall Street Journal editor Shani Raja reveals how such wordsmiths do the magic of producing captivating copy for millions of global readers. No more will your writing be rambling, confusing, clunky or boring. These strategies will empower you to write blog posts, web and content marketing copy and articles with impeccable style and grace. The class is ideal for those who know basic grammar and yearn to take their writing to the next level.
WHAT YOU WILL LEARN:
- The 4 ingredients of exceptional writing - simplicity, clarity, elegance, and evocativeness
- How to make your writing simple, snappy, and straightforward
- How to write with care and avoid misplacing words
- How to structure your writing so that it presents well
- How to nurture and maintain the skills you gain through the class
- How to be bold, make your writing stand out, and steer clear of weak words
WHO THIS CLASS IS FOR:
- Copywriters, journalists, and writers looking for a practical and theory-based class
- Bloggers who want to elevate their content
- Content Marketers wanting to write powerful copy
- Entrepreneurs and freelancers wanting to learn how to construct compelling copy
- Business owners wanting to connect authentically with audiences
- Anyone wanting to start a professional career in copywriting
- Digital nomads wanting to learn a skill that they can do from anywhere
- All levels of experience
ABOUT YOUR INSTRUCTOR:
Shani Raja is a former Wall Street Journal editor and in-house writing trainer who now teaches the world’s best newspaper editors’ secrets to 500k+ students around the globe. Shani has written for The Economist, Time, the FT, Dow Jones and Bloomberg News.