Tactic 5: Creating a Best Performing Ad Campaign
Lesson 36 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Tactic 5: Creating a Best Performing Ad Campaign
Lesson 36 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Lesson Info
36. Tactic 5: Creating a Best Performing Ad Campaign
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
Tactic 5: Creating a Best Performing Ad Campaign
So this strategy is actually very interesting because what does is it basically leverages the data you already have from your other assets and pulls all of them together into a single ad campaign. So if you look at the last two months of data And you find that there are some winning ad sets, you have, you know, the top 10 winning ad sets. These are assets that have spent a significant amount of money, maybe over $ in total in the last two months and they still are keeping up the return that we're happy with our the cost per sale, we're happy with. So we could bundle all of those assets together and put them in a single CBO. What happens is facebook now knows these are already such great high quality performing ads because they've worked in other campaigns. So by taking those best performers and moving them into their own campaign, facebook can now budget how they see fit, knowing that these are all the best performing campaigns. So this is a great, another great way to leverage the dat...
a of facebook to allow facebook to test as they want within different assets while only allowing them to test with the best performing ads.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.