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Lesson 19 from: Facebook Ads Techniques: Increase Your Campaign Results

Azriel Ratz

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Lesson Info

19. Introduction

Lesson Info


In this chapter, we're going to dig into potential audiences you could target. So before we can dig into what sort of audiences can be targeted, we need to understand how to label different types of audiences. Every audience falls into one of three types of audience either a cold audience, which is a person who's never heard about your business before. The second type of audience is the warm audience. People who kind of know your business, but they haven't ever really experienced your product or service. And the third audience is hot audiences, people that have previously purchased from you and longtime followers of your business. Now that you understand where every type of audience can fall into. Let's dig into how we can use each of these audiences for our facebook ads.

Class Materials

Bonus Materials with Purchase

Chapter 2 Exercise.pdf
Chapter 2 Exercise (Example).pdf
Chapter 4 Exercise.pdf
Chapter 4 Exercise (Example).pdf
Chapter 5 Exercise.pdf
Chapter 5 Exercise (Example).pdf
Chapter 6 Exercise.pdf
Chapter 6 Exercise (Example).pdf

Ratings and Reviews


Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.

Thanh Nguyen

He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.

Naoki Shibuya

Awesome Course I took on creativelive for the first time.

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