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Lessons
Email Marketing Introduction
1Class Introduction
02:09 2Course Files
00:14 3Email Marketing Overview
05:57 4Email Lists and Segmentation
03:48 5User Journey Overview
06:16 6Email Automation Overview
03:00 7Checkpoint 1
02:30Checkpoint 1 Review
00:57 9Email Service Provider Walkthrough
05:48 10Quiz - Email Marketing Introduction
Creating Your First Campaign
11Navigation and Features of Mailchimp
04:25 12Campaign Planning and Checkpoint 2
07:47 13Checkpoint 2 Review
07:47 14Creating Forms
12:55 15Creating a Campaign
10:34 16Quiz - Creating Your First Campaign
Analytics and Testing
17Analytics and Checkpoint 3
12:08 18Checkpoint 3 Review
02:16 19Anatomy of an Email and Checkpoint 4
03:18 20A-B Testing Intro
10:25 21Creating an A-B Test
04:52 22IEM Drip Trees and Checkpoint 5
06:51 23Checkpoint 5 Review
04:49 24Quiz - Analytics and Testing
Summary
25Congratulations
00:36Final Quiz
26Final Quiz
Lesson Info
Checkpoint 1 Review
congratulations. You have now completed your first checkpoint in this email course. I'd like to go over the main values and the reason why we did it just so you can align what you did with how we're going to progress. The work that you downloaded has many open boxes and the boxes that you focused on are an email 12345. In this journey that you're going to take your users through by. No means you need exactly five emails every single time that you make a welcome campaign. However, I think it's a good exercise for now. The general template is starting with both ends. You have the welcome email which is email one then you have the call to action as email five and everything in between is up to you as an email marketer to get them to trust you to understand your values and then by the time they get the call to action they should be ready to engage with your brand.
Class Materials
Bonus Materials with Purchase