Asynchronous Communication in the Real World
So I want to give two examples of where I sort of converted people to asynchronous, in real time. One was a sales call. One was an interview. So the sales call was an interesting one because sales calls were one of those things that I had a really hard time giving up. And a lot of business owners really do, because the nature of being the owner of the business, in many cases, you're gonna be the best one at doing sales calls. It's really hard to hand off sales to somebody else. They don't have as much context. They just can't have enough training. They might be better salespeople than you, but they're not the you, you know? They're not the person. And in some cases that's a real deficit, because sometimes all a client really wants is to talk to the main person. So I had this as an experiment. And I used to do these sales calls all the time and people would book 'em and I would do 'em, and it was effective in terms of closing but not really in terms of the use of my time. So we had made...
this new sales funnel. It was really nice little fancy sales funnel, and it had the thing for people to book the time. But it also said under it, it said, look, you can book a time with me right now and find the time next week or whatever that works. Or you can reach out to me right now, not a VA, not an automation, me, and I will respond to you in very short order. And I can't remember, but I think we ran that funnel for like a week or so. And all of a sudden on a Sunday morning, at like nine in the morning, I get a message from somebody I've never met before. And he says, "Hi, this is so and so. I saw the thing on your website. I've never used Voxer before. I hope I'm doing this right. This is what my business is," and yada yada. Okay, great. It was like 9:00 AM on Sunday morning. Kids are doing something. I went to go to the bathroom and while I was gonna the bathroom, not while I was going to the bathroom, while I was walking to the bathroom, I was answering this person basically saying like, "Yeah, hey, this is how I do it. This is how I work." And this was before I was doing exclusively Voxer coaching. So I was like, "And this is what it looks like," blah, blah. It was like a two minute message or something. Several hours later, it was like five o'clock at night. He responded with some more information and a question or two, and I got back to him Monday morning, and later that day he signed up for the service. So I looked at it. There had been a total of seven minutes and 48 seconds of audio exchanged over the course of about 24 hours, and this person signed up for a high ticket coaching item, coaching service. And a lot of people might think like, oh, you couldn't do this for a high ticket. It was. Interestingly enough, this is somewhat anecdotal but it's backed up by some other people on data. Generally speaking, if your product or service is $1,500 or less, you probably can just sell it right on a website or something like that. If it's over $1,500, a lot of times people want to talk to somebody. And typically that's a sales call, but now we can do this asynchronously. This person signed up and it was a light bulb moment for me. I had not disrupted my day at all. You're thinking, oh, you're taking a coaching call on a Sunday? It had no effect on my life at all. This was dead time that I was using to make these interactions. It was a quarter of the amount of time at least that I would spend on the phone with this person otherwise at a mutually beneficial time that probably wasn't beneficial to either of us. It's just an available slot. And they got to interact with me, the best salesperson in the organization, without it creating a problem. So that was amazing and that's exclusively how I do it now. Now the other example, the interview. This was a fun one. So I got contacted by a person who was writing a book who had interviewed me for previous books. So I knew this guy and he sent me an email. He was writing a new book and he wanted to book a time with me to interview me for this new book. And I have become more and more and more protective of my time. And I responded and said, "Hey, I'd love to help out. Let's do it over Voxer." And this person is in the UK, and so six or seven hours ahead, time zone. He responded by email and said, "Yeah, that's totally fine to have like the initial conversation over Voxer, but I really think we'll have to get on a call eventually for the actual interview." And I said, "Well, then I'm not your guy. It's just not gonna work this time. I wanna support you. I appreciate you having me in previous books, but I can't do it." Two days later, I get a Voxer message from him for the first time ever. And he's like, "All right, well, I guess I'll try this out and see how it works. I'd really like to have you involved." And he goes on to explain what the project is. It's like a seven minute message, which I listened to at multiple speeds and then I responded, and I said, "Okay, well, here's this, this, this." And he responded with a question. I responded, he came back to me. Over the course of three days, we exchanged 18 minutes of audio. And finally he said, "Well, I got what I needed. You were right. We don't need to do the interview now. I've got all the answers I need. Thank you." And then I said, "Just wanna make sure you recognize this moment, we did not need to get on a call together. We were able to do this completely asynchronously, in completely different time zones, in a way that didn't disrupt any of our work and only enhanced it." There's a million other examples like that for me. And again, the tool is not what's important. The concept, the mindset shift of using asynchronous communication is what is ultimately a total game changer.