During the pandemic, so many small businesses were forced online, oftentimes quickly and without much strategy. The concern is that a bad digital first impression can destroy your chances of building a relationship with a potential customer. You have 0.05 seconds to make a good first impression online. In those 50 milliseconds, you have to hook someone and convey who you are, why they should connect with you, AND build trust. You may realize it, but in the digital age, oftentimes your first impression happens even before you meet someone. The problem is, you often focus on the verbal content of your profiles and websites. But since your digital first impression happens so quickly–before someone reads any of your content or descriptions, you have to capture their attention with nonverbal cues or your digital body language.
You might still be asking yourself, ‘Do I have a digital brand?’ If you have ever posted anything online then the answer is YES!
Have you ever told yourself:
- A Facebook page doesn’t count as a digital brand
- My business model speaks for itself. I don’t need to worry about online positioning
- What I say on my profile or website is more important than the visual cues
- If I don’t own a business, I don’t need to worry about my personal brand
Whether you have a booming personal website or a simple LinkedIn page. Whether you write your own blog or have a basic business website. Even if you have an online dating profile, whether you like it or not you have a digital brand.
If you have no idea what your digital first impression is, let alone how to fix it, Vanessa Van Edwards, published author and behavioral investigator, who has been featured on NPR, TED, CNN, and USA Today will show you how to optimize it.
ABOUT YOUR INSTRUCTOR:
Vanessa is Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages and more than 20 million people watch her on her popular YouTube channel.
Her unique work has been featured in dozens of media outlet including CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, the Today Show and many more. Vanessa regularly speaks to innovative companies including Google, Nike, Facebook, Comcast, Miller-Coors, Microsoft, and Penguin Random-House. She has been a spokesperson for Dove, American Express, Clean and Clear and Symantec.
Millions visit her website, scienceofpeople.com, every month for her methods turning “soft skills” into actionable, masterable frameworks that can be applied in daily life. Hundreds of thousands of students have taken her communication courses on Udemy, CreativeLive, LinkedIn and her flagship course People School.
Vanessa is renowned for teaching science-backed people skills to audiences around the world including SxSW, MIT, and CES to name a few. Her groundbreaking and engaging workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people.