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Mood Board

Lesson 7 from: Craft a Logo by Hand

Nicolas Fredrickson

Mood Board

Lesson 7 from: Craft a Logo by Hand

Nicolas Fredrickson

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Lesson Info

7. Mood Board

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Lesson Info

Mood Board

I used the software and vision. It's really sleek and organized way to show off your ideas to your client. It's also free to a certain extent. So it's definitely worth a try. Some things I like about it is with this button here, you can actually add your client to contribute to the board. This can expedite the process because you're not constantly sending things back and forth, but everything's in one place within vision, you can create different sections. So here you see, I have lettering in my case, I'm creating a logo for the actual class. So I'm playing both the role of client and designer. I wanted my logo to reflect the roots of hand lettering so you can see a lot of my examples have a vintage charm to them. I also included some of my own work. Oftentimes your mood board will have more examples than I have here. You get the idea. I really like the grid format of. InVision. You have the options up here to resize images and you can actually click on the image and you have a color p...

alette right here, which you can select a color and it adds it directly to your mood board. Mood boarding can be really helpful, especially if your client is contributing because you can take a step back and really get an overall feel for what the client wants. You can find a lot of great inspiration for your mood board online, but I think it's important to keep an eye out for sources offline as well. Here's some pieces I've collected. This is an old whiskey bottle my parents found about 30 years ago. This can of soldering paste I found in my wife's grandpa's basement. I also found this polishing cloth. Here we have this classic valvoline can, mm hmm, mm hmm.

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logomarcket place
 

A lot to learn from this man. Thank you so much!

Ise Amasilia
 

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