Copywriting for Crafters
Lisa Jacobs
Lessons
Copywriting for Crafters Intro
03:58 2One Step Away from the Sale
14:26 3Surprising Mistakes That Cost You The Sale
18:06 4The Harm of Title Stuffing & Using "I" or "My"
32:59 5Content Marketing vs Copywriting
13:17 6Stick to the Selling Points
16:37 7The 8 Primary Customer Needs
30:36 8Why Aren't They Buying?
17:04Class Description
You built your online store, now it’s time to do the fine-tuning that gets people to buy! In Copywriting for Crafters you’ll learn wordsmithing tricks and techniques that lead customers to check-out.
- Develop a copywriting template
- Critique your own work
- Avoid common copy mistakes