.png/webp/500)
Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
Introduction
Have you ever had a frustrating experience buying something online? Maybe you couldn't find the product you were looking for? You clicked on a broken link, the payment didn't go through or even worse the site crashed. Marketers refer to all these user experience issues as having friction in your funnel friction is, how easy or hard it is for users to navigate through your site. If your checkout process is cumbersome and complicated, you have friction. If your global navigation is confusing and people can't find what they're looking for. You have friction. If your site times out, you definitely have friction removing friction. In other words, makes your site easier to use and is valuable because, well, it will really improve conversion rates in this chapter. Will first cover a marketing framework that can help us identify where we find friction. I'll then share three key strategies for removing friction from your marketing funnel to improve conversion rates. The first one is improving t...
he checkout process, then we'll address how to measure and improve your site speed. And finally, we'll cover topics around accessibility. Let's get started with my favorite marketing framework of all time. The funnel
Class Materials
Bonus Materials with Purchase