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Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
Conclusion
Congratulations. You have reached the end of our chapter on removing friction from your marketing funnel. A quick recap of what we learned first. We covered my favorite marketing framework, the funnel, and how you can use it to understand and track your users journey from discovering your site to becoming a loyal customer. In this section, we also covered some quantitative and qualitative tools you can use to identify areas where your users might be experiencing friction. Next we covered three key tactics for removing friction from your site. First, streamlining your checkout process. Second, making your site faster and finally making it more accessible to people with disabilities or using your site across different devices. In the next chapter will cover the second strategy that will help you improve your site's conversion rate, landing page optimization. Before we move on, make sure to rate yourself in these three areas on your worksheet. I've done so for my site here.
Class Materials
Bonus Materials with Purchase