Command the Fees You Deserve
Command the Fees You Deserve
Class Description
Earn more money for the work you love to do – let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve.
Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. In Command the Fees You Deserve, she will teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Ilise will share:
- Inspiring ideas for finding and approaching clients
- Step-by-step instructions on pricing and proposals
- Tips for keeping clients happy and projects on track
You’ll learn how to identify quality prospects, deal with problem clients, and structure your marketing to avoid the feast or famine cycle of freelance work.
Command the Fees You Deserve will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.
Lessons
- Class Introduction
- The Big Ideas: Your Mindset
- Deciding Your Goals
- Do You Have What It Takes?
- Overview of the Top 5 Marketing Tools
- Tool #1: Your Elevator Pitch
- Tool #2: Effective Networking
- Tool #3: Your LinkedIn Profile
- Tool #4: Your Marketing Smart Website
- Tool #5: Your Email Newsletter
- The 4 C's of Marketing
- What to Do Each Day
- Case Study: Skype Guest Jill Anderson
- Intro - What We've Learned So Far
- Red Flags: Chaos & No Budget
- Red Flags: Cluelessness & Disrespect
- How to Decline a Project with Grace
- How to Handle Drama Queens
- How to Clone Your Favorite Client
- How to Find Your Focus
- Target Market Brainstorm
- How to Locate a Viable Market
- How to Research Your Best Prospects
- How to Approach Your Best Prospects
- Anatomy of a Warm Email Message
- Warm Email Prospecting with Ed Gandia
- Reasons You Don't Talk Money
- How to Talk Money & Gauge a Prospects Budget
- How to Decide Whether to Do a Proposal
- Session 3 Intro - What will we cover?
- What Are You Worth?
- How To: The Science of Pricing
- How To: 4 Pricing Strategies
- How To: Art of Pricing
- Charging Your Worth with Terri Trespicio
- You Got Them Hooked: Now What?
- Anatomy of a Proposal
- Best Practices for Proposals
- How to Identify Who is "Closeable"
- How to Close the Deal
- Negotiating Tips
- Negotiating for Creatives with Katie Lane
- Q & A: Any Remaining Obstacles?
- Putting It All Together
Reviews
Rashida B.
I wasn't able to catch this during the day, but I stayed up literally all night for three nights watching the replays. AMAZING. This definitely goes up there with the best of the best and most useful Creativelive courses ever. Pricing isn't the most exciting topic in the world. However, Ilise was passionate about the subject and her enthusiasm made this not only interesting but fun. I loved how she infused it with her vast knowledge and real world examples. Her guests were just as interesting. This was all around GREAT!
Steve-O
Helping others help themselves. Ilise Benun is clear and well-organized. The methods she shares are easy to understand while honest and straightforward in approach, stating from the git-go that work on my part is required. Ilise draws on her own experience as well as the methods and experience of other professionals in this course. She welcomes us into a proven plan for successful growth embracing an attitude of progress rather than perfection and attraction rather than promotion. This is my kind of mentor!
TxWhimsyArtist
Oh wow! My favorite course to date! Ilise's expertise was tremendously helpful. Thanks to Ilise, I'm not "stuck" any longer and I'm so excited to implement the wealth of knowledge I've gained from this master Marketing Mentor. This course is well worth the cost at any price!! Thank you so much Ilise!! Tammy@GammysHouse.com