Skip to main content

Building Your Family Portrait Business

Tamara Lackey

Building Your Family Portrait Business

Tamara Lackey

Starting under


Get access to this class +2000 more taught by the world's top experts

  • 24/7 access via desktop, mobile, or TV
  • New classes added every month
  • Download lessons for offline viewing
  • Exclusive content for subscribers


  Class Trailer
Now Playing
4 Business Is Business Duration:08:03
6 Branding And Identity Duration:11:24
8 Social Media Marketing Duration:08:05
9 Internet Marketing Duration:14:04
10 Q&A Duration:49:40
14 Studio Spaces Q&A Duration:15:51
15 Money Is A Good Thing Duration:08:27
17 Cash Flow Duration:10:00
18 Track Your Margins Duration:07:50
19 Understanding Loans Duration:04:41
20 Legal, Insurance, Tax Duration:13:02
21 Raising Your Prices Duration:12:17
22 Investing In This Business Duration:05:22
23 Money Q&A With Audience Duration:34:02
24 Intro To Websites Duration:01:48
28 How To Showcase Your Portfolio Duration:10:21
33 The Benefits Of Mono Tasking Duration:05:15
36 A Sales Walkthrough Duration:20:38
37 Obstacles To Selling Duration:16:15
40 Handling Criticism Duration:17:16

Class Description

You love photography. Now what? How do you transform your passion or hobby into a career? Nikon® Ambassador and children's portrait photographer Tamara Lackey will provide the steps and the courage to build your own portrait photography studio. She’ll cover the basics of developing a business plan, website essentials and creating a marketing plan.

You’ll learn:

  • How to set your business structure with considerations for legal, insurance and taxes
  • Social media and online marketing techniques
  • How to understand and manage finances and sales
  • Steps for building your own studio from scratch

Overcome the "I don't knows" with this incredible course that will give you the confidence to build and create your family portrait photography business.


a Creativelive Student

This course was fantastic. I learned more on what I need to improve and change in my business. I especially liked learning how she balances all the things in her life. She is a fantastic teacher who keeps you engaged throughout the course. Thank you creativelive and Tamara for producing such a great course!


I thoroughly enjoyed this class, Tamara Lackey is an amazing individual and trainer! I loved what she said about not letting ourselves be diminished by someone else's narrow view... This class touches on many business related topics, I had many "aha" moments and feel excited and committed to tackle various aspects of my business in small steps!! Thanks for sharing so much of you!!!

Dewitt Hardee

This is a great class. Tamara is such a great instructor and the subject matter is relevant and useful. Tamara is really the key, her personality seems like a ray of sunshine.