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Conclusion

Lesson 24 from: Brand Strategy and Design for Small Businesses

Haylee Powers

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Lesson Info

24. Conclusion

Lesson Info

Conclusion

conclusion. Alright guys, by now, you know how important it is to have a compelling brand strategy and brand design. Remember steve Forbes said that your brand is the single most important investment you can make in your business. Remember developing a solid brand, make selling easier without branding, you are constantly trying to make a case as to why someone should buy from you, you should have everything you need to begin to position your brand in the marketplace, You've learned all about your target audience, creating a brand matrix, developing your USP and you've learned how to create a compelling brand story. You've also learned the importance of tone words, color typography and logo design as well as choosing collateral, that brings your strategy to life. Congratulations guys, You've done such a great job of digging into your brand and learning to differentiate in the marketplace, I assure you everything you put into your brand will come back to you, I want to encourage you to k...

eep investing in your brand. After all it is a living and breathing thing. Remember everything you put out, there is a reflection of your brand strategy and brand design, so remain consistent branding is a long term investment, but you always get back what you put in the more time you spend getting your brand design aligned with your strategy, the better off you will be in a crowded marketplace. Remember there are so many amazing fiber sellers online, you can either go to fiber or fiber pro to find the right individual to execute your design. Thank you guys so much for taking time to sit down and learn with me. If you have questions, you can email me at Haley at bad bitch branding dot com, and you can also find my hospitality branding company Romeo Online as well at www dot Romeo branding dot com. I cannot wait to see your brands out there guys. Good job.

Class Materials

Bonus Materials with Purchase

Checklist
Researching Your Target Audience
Creating the Audience Persona 1
Creating the Audience Persona 2
Brand Matrix Creation
Creating the USP
Testing the USP
Creating a Brand Story
Turning Brand Strategy into Design

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