Baron Fig started as a project between two friends and is now a fully staffed studio with a line of products both digital and analog. Creative professionals spend vital time in their notebooks, so it's important that they're comfortable using them and that they fit their needs. There isn't a book or a brand out there that they absolutely loved, so these two friends made it!
Hear the behind the scenes story of this startup, from idea, to kickstarter funding, to prototyping the physical product, to creating the digital counterpart in an app. Learn what it takes to build a successful studio in 'Baron Fig: The Story of a Startup.'
Joey Cofone is Co-Founder/CEO of Baron Fig and an award-winning graphic designer based in New York City. His work has been featured in Fast Company, Bloomberg, Quartz, Mashable, and PRINT, among others. Joey is the current 1st place winner of the American Institute of Graphic Arts (AIGA) biennial design competition, Command X; he was named a 2015 New Visual Artist by PRINT Magazine. He holds a BFA in Graphic Design from the School of Visual Arts in New York City; he also spent four years pursuing a BA in Literature and Philosophy at Seton Hall University. Before launching Baron Fig, he ran Joey Cofone Design, a small studio focused on creating brands for startups. Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.