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Ad Retargeting: Convert More Clients

Isaac Rudansky

Ad Retargeting: Convert More Clients

Isaac Rudansky

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Lessons

Class Trailer

Chapter 1: Welcome and Introduction

1

Welcome to the Retargeting Admasterclass

06:42
2

What Are Remarketing and Retargeting- Defining Our Objectives and Purpose

16:32

Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works

3

The Digital Advertising Ecosystem - Part 1

12:52
4

The Digital Advertising Ecosystem - Part 2

10:28
5

Understanding Ad Exchanges and How They Work

19:39
6

What Remarketing Looks Like on the Inside

10:22
7

Quiz - Chapter 2

Chapter 3: Developing Your Remarketing and Retargeting Strategies

8

Audiences and Segments- The Foundation of Your Remarketing Strategy

07:11
9

Understanding Intent Signals and Visitor Engagement

11:47
10

Behavioral Characteristics - The Composition of Your Segments

14:59
11

Combining Characteristics - Infinite Possibilities

06:30
12

Characteristics That Matter to You - Your First Assignment

02:09
13

Quiz - Chapter 3

Chapter 4: Planning Your Retargeting Campaigns Like a Pro

14

Funnel Based Segmentation - Funnel Mapping

09:34
15

Funnel Based Segmentation - Using the Funnel to Develop Your Lists

13:40
16

Using Your Website to Plan Your Remarketing Lists

19:18
17

Mapping Your Ad Groups Using Your Lists and Values - Part 1

13:13
18

Mapping Your Ad Groups Using Your Lists and Values - Part 2

14:23
19

Quiz - Chapter 4

Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments

20

Introduction to the Google Analytics Tag

04:52
21

Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag

04:08
22

Adding Your Google Analytics Tag to Your Website and Verifying That It's Working

13:00
23

Quiz - Chapter 5

Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System

24

The Benefits of Using Google Tag Manager

09:32
25

Signing Into Your Google Tag Manager Account

07:40
26

Adding Your Basic Google Analytics Tag Through Google Tag Manager

11:23
27

Setting Up Custom Button and Link Click Tracking in Google Tag Manager

19:39
28

Adding Page Level Scroll Depth Tracking in Google Tag Manager

14:57
29

Adding Custom User Engagement Timers in Google Tag Manager

12:30
30

Adding Google Adwords Conversion Tracking Through Google Tag Manager

09:56
31

Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager

10:11
32

Quiz - Chapter 6

Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account

33

Linking Your Google Adwords and Google Analytics Accounts

09:54
34

Introduction to the Google Analytics Audience Builder

17:22
35

Building Remarketing Audiences in Google Analytics Based on URL Attributes

18:05
36

Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data

22:15
37

Setting Up Goal Based Remarketing Audiences in Google Analytics

13:36
38

Setting Up Event Based Audiences Using the Google Analytics Display Builder

16:48
39

Importing Remarketing Audiences From the Google Analytics Solutions Gallery

11:03
40

Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns

18:49
41

Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences

12:26
42

Quiz - Chapter 7

Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords

43

How Google Analytics and Adwords Talk to Each Other

08:41
44

Importing Google Analytics Goals Into Adwords for Conversion Tracking

05:50
45

Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords

14:19
46

Quiz - Chapter 8

Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences

47

Introduction to Building Retargting Ads Lists in Google Adwords

05:11
48

Building New Remarketing lists inside Google AdWords Final

10:29
49

Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic

11:14
50

Quiz - Chapter 9

Conclusion

51

Conclusion

01:59

Final Quiz

52

Final Quiz

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Develop and build successful remarketing campaigns inside Google AdWords.
  • Understand your website users from a psychological perspective.
  • Lay the foundation of your campaigns by planning your remarketing list in advance.
  • Use Google Tag Manager to track advanced audience characteristics.
  • Use Google Analytics to collect the right types of data on your website visitors.
  • Use advanced remarketing strategies like Dynamic Remarketing.
  • Run fully comprehensive campaigns using third-party platforms like AdRoll.
  • Expertly build your audiences with a range of professional tools.
  • BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.

WHAT YOU WILL LEARN:

  • What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
  • How to understand the digital marketing ecosystem and navigate ad exchanges
  • Use affinity audiences and in-market segments to enhance your campaigns
  • The basics of funnel-based segmentation / audience mapping
  • How to use the funnel and your website to develop your retargeting lists
  • The fundamentals of Google Analytics, Tag Manager and AdWords
  • How to build audiences with Google Analytics Audience Builder
  • How to build new remarketing lists in Google AdWords

WHO THIS CLASS IS FOR:

  • Small business owners and startups who want to convert more clients.
  • Ecommerce brands looking to increase online sales.
  • Agencies who want to increase their digital marketing offering.
  • In-house marketers who deal with strategy and expansion.
  • Lead-generation affiliate marketers.
  • Anyone wanting to start a career in digital marketing.
  • SEO specialists wanting to diversify their skillset.
  • Web programmers, designers, front end and full stack developers.
  • Freelancers and businesses already working with Ads.
  • Digital nomads looking for work that they can do from anywhere in the world.
  • Marketing managers and reps looking to elevate their existing skills.
  • Content Marketers.
  • All levels of experience.

ABOUT YOUR INSTRUCTOR:

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.

Class Materials

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