Photography for Your Subscription Product
Lesson 13 from: A Crafter's Guide to Starting a Subscription BusinessMei Pak
Photography for Your Subscription Product
Lesson 13 from: A Crafter's Guide to Starting a Subscription BusinessMei Pak
Lesson Info
13. Photography for Your Subscription Product
Lessons
Introduction
09:53 2Why Sell Subscription Products?
02:53 3Great Subscription Ideas
10:59 4Positioning Your Subscription Product
06:09 5Pricing Your Subscription Product
25:48 6Interview with Stacey Trock of FreshStitches
34:29 7Subscription Models: Which One is Best for You?
23:52 8How to Manage Your Subscriptions
06:14Shipping Tools and Apps
23:06 10Finding Your Ideal Customer
05:54 11Why Marketing is Necessary
06:45 12Copywriting for Your Subscription Product
19:03 13Photography for Your Subscription Product
03:49 14Promoting Your Subscription on Social Media & Blogs
32:47 15Interview with Maureen Vasquez of Pipsticks
23:57 16How to Handle Unsubscribers
09:19 17The Unboxing Experience
06:18 18Frequently Asked Questions
08:09 19Common Challenges for Subscription Businesses
08:52 20Growing Your Subscriptions
10:21 21Interview with Wendi Gratz of Shiny Happy World
24:50Lesson Info
Photography for Your Subscription Product
And let's talk a little bit about your photography, so because most likely what you're going to do is you're gonna have a subscription that kind of a mystery, right? Your subscribers don't know what they're getting in the mail so actually photography something that is the mystery can be kind of hard, right? So like the problem that I have with my web site, I have a picture of a watermelon necklace as the kind of place holder that's the main image that people see as the necklace off the month club but people see that and they always email me how do I get the watermelon necklace or they might sign up and they're saying, oh, I was expecting to get the watermelon necklace so I think something that I could probably do better is maybe have some text overly may put some of the cute question marks around the watermelon necklace and just right on there like necklace of the month club just to really communicate that mystery aspect a little bit further. Another great idea is to also include other...
prod other pictures of products that they might receive. So for me now since I'm in my second year of doing a subscription product, I have accumulated a bunch of different stuff that I shift and created in the past so I can use that and put them out his pictures like here look at all the different past products that I've that I've sold in this subscription product so as I mentioned you know, might be a good idea to include some text overlays just to really drive that point home for your customers because it can get really frustrating for them and for yourself too when you're like that that's not why didn't you read the thing? Well, the truth is people don't read they're just you know we're all very visual creatures for the most part and I know I'm I'm a victim of that too I don't sometimes I just don't read everything s I think it's just that's just how we are as people so here are a few examples of some text overlays and some collage ideas that you could probably use and these air actually social media pictures that I used to post on facebook and instagram you know, just using textile release I think really communicates the idea across a lot better and when you have kind of a collage of different products people kind of get the hint that they're not just getting one thing and so it opens up that that the idea that oh, what this is interesting and I getting three things or is this a surprise or I think it leaves them wanting more sand will come over and they'll actually take the time to read and what's a great idea to actually when you're doing social media promotions is toe tell to actually have text overly on it to say when sign up close is just so you know, as I said, people don't read the text, soul, they're going to see it on the picture and to do to do this. I think both of these images I used photo shop, if I recall correctly, but you can definitely use smartphone aps to use it to because I know photo shop and some of the computer programs can feel a little daunting because there's so many features and like, which one do I use? Which button do I click? And I don't even I don't I don't know how to use all the features and photo shop I only use like the crop button and the levels and text and basic stuff like that, but even then it is overwhelming. So I like using smartphone app because they're a lot simpler, but they get the job done on day create you can create something very similar to this, so if you want to do collages like that, ah great app is called pick joined her and then to do the text overlays you can use words, swag, font, candy studio, those air, some of my favorite ones.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Great course, especially the interview with Stacey (part 6).
Nuvea
Mei gives lots of practical information and resources in this course.